That being said, all four of the major streaming video players are pretty easy to setup. When looking for a brand-new streaming video player it's important to find one that's easy to setup – especially if you're buying it for someone who might not know their way around technology like you do. Easiest setup: Apple TV / Amazon Fire TV Stick If you want a budget-friendly streamer, the Amazon Fire TV Stick Lite is the cheapest streaming model from Amazon yet at just $29.99 / £29.99 / AU$59.99. First up, there’s the Amazon Fire TV Stick 2020, the latest version of the Amazon Fire TV Stick comes with HDR for better color and contrast, as well as enhanced performance. On Twitter, Facebook, Google News, and Instagram.UPDATE: If you’re on the lookout for new streaming options, then check out the two latest releases from the Amazon Fire TV range. Apple TV box market share trails rivals Roku, Google Chromecast and Amazon Fire TV, according to research firm EMarketer.įollow HT Tech for the latest tech news and reviews, also keep up with us The late Steve Jobs, Apple's co-founder, once described the TV set-top box as a hobby, a label it has struggled to shed in recent years. Potential partners described Apple's efforts with the TV app as the company's latest experimentation. Instead of the live TV service, Apple launched the TV app in 2016, pulling together content from existing apps. It also tried to create a package of premium channels like HBO, Starz and Showtime for a discounted price. The company flirted with creating an online package of live TV channels before recent efforts by YouTube, Hulu and Dish Network Corp. Netflix and YouTube, owned by rival Alphabet Inc., operate the two largest online video services in the world outside of China.Īpple's leadership has explored different ways of getting into the online video business over the past few years without committing to any one direction. HBO, Starz and others have credited Amazon with helping them boost new online services by marketing them to its base of more than 100 million Prime customers.Īpple is also one of the biggest sellers of movies and TV shows thanks to iTunes, but it has largely missed out on the wave of on-demand services now replacing the online sale of individual titles. Customers who pay an annual subscription fee for Prime also get access to video and music streaming, and they can pay extra for a more robust content library. Sales from services climbed 31 percent in the most recent quarter, reaching a record $9.2 billion.Īpple declined to comment on the project.Īpple is positioning the TV app much like Amazon does with its Channels program, which allows customers to add subscriptions for HBO, Starz and Showtime to Amazon Prime Video. With growth in iPhone sales slowing, Apple is now looking to services such as Apple Music and iCloud storage and content subscriptions to boost its financial results. Cupertino, California-based Apple plans to roll out this feature in the next year, the people said, asking not to be identified discussing plans that aren't public.
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